The Inbound Wire
The weekly brief from the closing floor.
One email a week. Which verticals and angles are converting, payout moves, compliance news that actually matters, and one tactical teardown from live campaigns.
Recent issues
ISSUE 08 · THE INBOUND WIRE
What FE payouts did in October
Rate compression, buyer floor moves, and the two angles still holding up.
4 MIN READ · OPERATORS ONLY
ISSUE 07 · THE INBOUND WIRE
TPMO enforcement, plain English
What actually changed at the state level and what a compliant intro sounds like now.
4 MIN READ · OPERATORS ONLY
ISSUE 06 · THE INBOUND WIRE
The 3 landers converting right now
Screenshots, hooks, and the CTA structure — with why each works.
4 MIN READ · OPERATORS ONLY
ISSUE 05 · THE INBOUND WIRE
The dispute log we keep on every buyer
A template you can steal. Cuts payout disputes by ~40% in 30 days.
4 MIN READ · OPERATORS ONLY
ISSUE 04 · THE INBOUND WIRE
Weekly vs. net-30 (a math example)
What net-30 really costs a scaling publisher — with the actual numbers.
4 MIN READ · OPERATORS ONLY